|Deschutes Brewery: Bend, Oregon
The redesign of this brewery’s packaging needed to retain a high level of brand recognition that had been built over the previous 15 years. The strong oval shape wound up being the main connection to the past while new illustrations and refined type treatments of the product names provided a more authentic and natural tone moving into the future.
View other work for this client:
- Packaging (main product line)
- Packaging (Jubelale 2006)